On Saturday night, the Imagine Dragons performed live on the Las Vegas Strip in a surprise street performance.
Saturday’s mini-concert at the edge of Bellagio’s Dancing Fountains was the kickoff of a partnership with R&R Partners, the agency of record for the Las Vegas Convention and Visitors Authority.
The surprise performance was filmed by Crackle, the digital streaming service of Sony. Called “Playing It Forward,” the street-performance music series will be seen by millions, an R&R rep said.
The Imagine Dragons’ episode will be available to stream later this month.
It’s just the start of the relationship with R&R and the LVCVA.
Those entities have also partnered with the band to be part of the new iterations of the iconic “What Happens Here, Stays Here” ad campaign that’s in its 11th year.
The commercials featuring the Imagine Dragons will air in early December across the U.S. and world.
The Las Vegas Grammy-winning band has grabbed the attention of the music world with a banner year that saw its megahit, “Radioactive,” break a record in May by charting on Billboard’s Hot 100 for 87 weeks. That represented the longest run in the survey’s 55-year history.
Saturday’s three-song acoustic set, played out on a stage at the north end of Lake Bellagio, included the band’s newly released single, “I Bet My Life.”
The other two songs were “It’s Time” and “Radioactive.”
The songs were plugged into Bellagio’s Dancing Fountains sound system. A huge roar was heard when vocalist Dan Reynolds let the crowd in on who they were hearing.
Reynolds told the crowd, “I feel a little emotional being here tonight. We’ve played all up and down this Strip.”
R-J colleague Jason Bracelin reported that as a result of the performance, “Playing It Forward” will donate $100,000 to the artist’s charities of choice. Of that, $70,000 will be donated to Communities in Schools in Southern Nevada, which will distribute the funds to the music programs of several area schools. Valley High School and Sunrise High will each receive $30,000 and Bailey Middle School will get $10,000.
Reynolds’ alma mater, Bonanza High, will get $30,000.
Bailey Middle School is the school where I teach 7th grade reading. My son Shem (13) is also a student at Bailey. Sunrise High School is the high school that Bailey feeds into. So this will be a big boost to a community that needs the boost.
I have seen it reported that this funds will benefit our music program. We have an amazing music and art faculty. Also, Shem plays baritone in the band. This is awesome!
Thanks to all who made this happen!
Here is some more Imagine Dragons: